Assembled Brands Capital welcomed Seton Swiderski as vice president of originations, a strategic hire aimed at accelerating the growth of its asset-based lending portfolio. Based in Florida, Swiderski will lead origination efforts, focusing on new business development and expanding the company’s presence in the consumer products space.
Swiderski brings a robust background in sales leadership and business development. She most recently served as sales lead and founding account executive at Highbeam, where she was instrumental in establishing and scaling sales initiatives, demonstrating a strong ability to drive early-stage growth. Prior to Highbeam, Seton was an account executive, large and strategic accounts at Meltwater, where she developed and managed key client relationships across diverse and competitive markets.
“We’re thrilled to welcome Seton to the team,” Michael Lipkin, CEO of Assembled Brands, said. “Her track record in business development will significantly enhance our origination capabilities, allowing us to deepen our market presence and provide tailored capital to even more businesses in the consumer products space.”
“Seton’s proven ability to identify and cultivate high-value opportunities is a direct complement to our revenue strategy,” Kunal Kohli, managing director, head of revenue at Assembled Brands, said. “Her strategic impact will be key to expanding our quality lending portfolio and fortifying Assembled Brands’ position in the CPG industry.”
Seton’s leadership will directly contribute to expanding Assembled Brands Capital’s partnerships and lending portfolio. Her expertise will reinforce the firm’s commitment to delivering flexible, asset-based financing solutions, ultimately supporting the growth and success of CPG businesses nationwide.
