Opus Bank added Amondo Redmond as senior vice president and chief marketing officer.

Stephen H. Gordon, chairman, CEO and president of Opus Bank, stated, “We are pleased to welcome Amondo as he joins Opus to elevate and redefine the Opus brand within the marketplace and beyond. Amondo is a highly regarded marketing veteran with deep and broad expertise and experience in creating innovative digital and social campaigns, as well as traditional marketing, for leading global brands including GAP, Pepsi, and Revlon.”

Redmond joined Opus from GAP, where he oversaw global marketing including leading some of the organization’s biggest rebranding efforts. Redmond pioneered #Exclusivelystyled, which relaunched the brand in 2014 and became one of its biggest social and digital campaigns. Prior to GAP, Redmond led global marketing for Revlon, where he helped shape the organization’s positioning, consumer campaigns, and partnerships. Redmond began his career in consumer goods at PepsiCo, where he worked across a number of brands including Pepsi, Diet Pepsi, Gatorade and Mountain Dew.