Tracy Groves embodies the role of visionary marketer and strategic leader, infusing every facet of eCapital with her unmatched vision and determination. With more than 25 years of marketing expertise, she propels the company to a prominent position of industry leadership.

Groves’ journey from the technology sector to the dynamic landscape of financial services speaks volumes about her adaptability and foresight. At eCapital, she leverages her professional acumen to navigate the industry’s constant evolution, ensuring the company remains at the forefront of marketing innovation.

Her approach extends well beyond conventional marketing strategies, as she excels at anticipating and exceeding customer expectations. She also relentlessly pursues avenues to enhance the client experience, from streamlining technology adoption to delivering seamless service access.

Because eCapital has grown significantly through acquisitions, Groves has had the unique challenge of merging 13 companies into one cohesive brand over the last five years. Yet, she has embraced this challenge with characteristic determination, adhering to the “eCapital way” — a synthesis of the company’s mission, vision and values. Through a commitment to customer-centricity and strategic communication, she molds the company’s brand identity with the firm belief that consistent communication with all stakeholders is a vital element for a thriving business.

At the heart of Groves’ leadership philosophy is a profound belief in the power of teamwork. One of her guiding principles is: “We are stronger together.” For Groves, building teams made up of highly specialized individuals and fostering a collaborative culture across the entire eCapital organization has been pivotal. In addition to her dedication to teamwork, Groves places great value on mentorship, encouraging women on her team and within the industry to take advantage of the many opportunities available.

“Knowledge is power, but shared knowledge is magic,” Groves says, reflecting her commitment to creating a supportive environment where knowledge is freely exchanged, individuals are empowered and success is achieved together.