Jennifer Palmer has been a leader in the asset-based lending industry for decades, whether during her time as president and then CEO of Gerber Finance, as president of the Secured Finance Network, or, in her most recent endeavor, as the founder and CEO of JPalmer Collective, an asset-based lending firm she launched last year.

“JPalmer Collective is one year old on International Women’s Day, and we are so thrilled to be working with best-in-class client partners at a time when they are eager for alternative funding solutions with strategic support and guidance to grow their business,” Palmer says.

Palmer’s goal with JPalmer Collective is to serve as a true finance partner for companies that don’t meet traditional lenders’ criteria, providing not just funds but strategic consulting to help clients achieve their goals. She is passionately committed to making financing more equitable and supportive of sustainability initiatives, with JPalmer Collective dedicated to having at least 51% of its portfolio made up of companies led by women and consumer brands focused on conscious consumers, sustainability and inclusivity.

JPalmer Collective’s mission is built on Palmer’s experience in a traditionally male-dominated industry, After graduating law school and entering the industry, she was fortunate to join a management team that had confidence in her. As she grew in her career, Palmer committed to prioritizing women-owned and managed businesses. As a leader in the industry, she has helped mentor other women at all stages of their careers and continued to support, lift and advocate for women.

Beyond the walls of her own company, as the president of SFNet in 2023, she participated in mentorship programs to support the careers of young people in ABL and she worked to expand the reach of the industry to generate awareness and connections among other industry organizations. She hopes to continue increasing her impact on the industry in many ways and for many years to come.