WSFS Bank, the primary subsidiary of WSFS Financial, hired Jamie Tranfalia as senior vice president and senior middle-market team leader, reporting to Jim Gise, senior vice president of the middle market, syndications and capital markets at WSFS Bank.

In his new role, Tranfalia will support and develop a team of middle-market relationship managers to retain and deepen existing middle-market relationships, acquire new relationships, and promote the WSFS middle-market brand.

“We are excited for the experience and expertise Jamie brings to the middle-market team and our customers,” Gise said. “Jamie has spent most of his career learning this region and supporting middle-market companies. His leadership will enable us to continue providing them thoughtful and creative solutions that help them solve for their objectives.”

“I am excited to join the team at WSFS, a locally headquartered financial institution with a collaborative culture and a strong commitment to the communities we serve,” Tranfalia saod. “I look forward to helping grow WSFS’ market share and serving our customers and their evolving needs.”

Prior to joining WSFS, Tranfalia was market president and middle-market team leader at KeyBank, where he oversaw customer service and business development throughout eastern Pennsylvania and southern New Jersey. He has held similar roles with Citizens Bank, Wells Fargo and Brown Brothers Harriman.