U.S. Bank launched a new cross-business initiative to serve healthcare practices with up to $25 million in annual revenue, appointing Joe Persichetti head of healthcare business banking to lead the effort. Persichetti will work with teams across banking, payments and wealth management to deliver a suite of solutions for healthcare clients.

U.S. Bank also will add more than 50 new positions across U.S. to power the initiative. Each client will be served by a specialized team led by a healthcare banker who can provide solutions and advice. Clients will include medical, dental and veterinary practices and practice owners, as well as physician-owned medical and diagnostic laboratories and outpatient care centers. U.S. Bank will have healthcare business banking relationship managers located in markets across its footprint.

“Our offering is powerful for healthcare clients,” Dee O’Dell, head of business banking sales at U.S. Bank, said. “We’re delivering a broad suite of business banking capabilities along with compelling solutions to help providers accept payments, streamline their operations and improve their patient experience – combined with wealth management expertise to help practitioners achieve their personal financial goals. We’re thrilled to welcome Joe Persichetti to lead this initiative. His deep background in healthcare banking will help us to deliver the best possible experience for our clients.”

Persichetti has almost 20 years of experience in the healthcare field. He was most recently head of sales practice finance at Huntington National Bank. Prior to that role, he held senior positions at Henry Schein Financial Services and within Bank of America’s practice solutions group. Persichetti is a board member of the Dental Trade Alliance Foundation. He is based in Columbus, OH.

“I am excited to be driving our new healthcare initiative at U.S. Bank, working with leaders across banking, payments and wealth management to deliver a holistic suite of products and services specially designed for healthcare clients,” Persichetti said. “U.S. Bank is well positioned to serve practice owners with industry-leading digital tools as well as the personal touch of specialized relationship managers. I believe it will be a winning combination for our clients.”