Private equity firm Sentinel Capital Partners announced its acquisition of Driven Performance Brands, a designer, manufacturer and marketer of specialty automotive aftermarket performance products for car and truck enthusiasts. Terms of the deal were not disclosed.

DPB offers a variety of uniquely designed and stylized products to a wide range of automotive enthusiasts who consider what they drive and how the vehicle performs an important lifestyle choice.

Founded in 1953, DPB is headquartered in Santa Rosa, CA.

“DPB is a strong, consumer-focused company with a portfolio of iconic brands and an unmatched distribution network,” said Jim Coady, a partner at Sentinel. “As a result of significant past investments in systems and infrastructure, DPB is an excellent platform for industry consolidation and organic growth. We’re very excited about this investment and the opportunity to work with DPB’s talented management team.”

“We are very pleased to partner with Sentinel as we set our course towards future success,” said DPB CEO Brian Appelgate. “DPB benefits from highly favorable market dynamics. We operate in a large and fragmented industry, yet we sell to a committed and loyal customer base of devoted automotive enthusiasts. The appeal of our products has an intangible quality and we are extremely well positioned to add similarly compelling brands to our portfolio.”