The U.S. Securities and Exchange Commission declared the registration statement on the Form S-4 filed in connection with AdTheorent Holding Company’s previously announced proposed business combination with MCAP Acquisition Corporation effective.
MCAP also announced a record date of Nov. 4 and a date of Dec. 21 for a special meeting of MCAP stockholders to consider the business combination. The closing of the business combination is subject to approval by MCAP’s stockholders and the satisfaction of other customary closing conditions. The business combination is expected to close promptly after the special meeting, which will be held at 10 a.m. EST on Dec. 21 via live webcast.
“With its machine learning backbone and privacy-first, data agnostic approach to performance digital advertising, we believe AdTheorent is well positioned for long-term, sustainable growth,” Zia Uddin, co-president of MCAP Acquisition Corporation, said. “We are excited to present the business combination to MCAP stockholders and believe we are in the final stage of a successful conclusion of this deal.”
Upon closing, the combined company is expected to be listed on NASDAQ under the ticker symbol “ADTH.”
MCAP is a blank check company organized for the purpose of effecting a merger, capital stock exchange, asset acquisition or other similar business combination with one or more businesses or entities. MCAP is sponsored by an affiliate of Monroe Capital.
AdTheorent is a programmatic digital advertising company.