Santa Cruz County Bank appointed Krista Snelling president and CEO of the bank beginning March 1, 2021.

“Today we are pleased to announce the appointment of Krista Snelling as president and CEO of Santa Cruz County Bank to become effective March 1, 2021. Ms. Snelling joins us from Five Star Bank, a $2+ billion, award-winning community business bank headquartered in Sacramento, California, where she serves as executive vice president, chief operating officer and chief financial officer,” William J. Hansen, chairman of Santa Cruz County bank, said. “Krista brings nearly 25 years of strategic financial and operational expertise to Santa Cruz County Bank. As a board, we look forward to working with Krista and feel confident she will execute on our strategic plan.”

“I look forward to the opportunity to lead this top-performing community bank and am fortunate to be surrounded by this talented team of employees. I thank the board of directors for placing their confidence in me and recognize this financial institution is highly respected as an arbiter of growth and economic development in the tri-county region. I look forward to building upon the proven success of this organization while connecting with all of our employees and customers as we advance a culture of community engagement. I am confident my knowledge and experience are aligned with Santa Cruz County Bank and look forward to collaboratively reaching our highest potential,” Snelling said.

Snelling serves as the vice chair of the board of directors of Sacramento Food Bank and Family Services and on the advisory board of the Eberhardt School of Business at the University of the Pacific, where she is a frequent guest lecturer. Snelling was recognized as a Sacramento Business Journal Woman Who Means Business in 2020 and was also the recipient of Sacramento Commercial Real Estate Women’s Nancy Hotchkiss Woman of Impact Award in 2020.