LFM Capital (LFM), a private equity firm focused on growth-oriented, lower middle market manufacturing and industrial services businesses, announced that Jessica Ginsberg has joined the firm as vice president of Business Development.

Ginsberg will be responsible for managing LFM’s business development and origination activities, including overseeing the firm’s direct sourcing platform and outreach to transaction intermediaries.

Ginsberg brings more than 11 years of experience in private equity, investment management and banking in a variety of roles that include business development, transaction diligence, credit analysis and investor communications. She brings a broad and deep level of private equity knowledge, experience and contacts in the lower middle market through affiliations with Bank of America, Essex Investment Management, Pamlico Capital (f/k/a Wachovia Capital Partners), and Willis Stein & Partners. Most recently, Ginsberg served as portfolio management officer, Middle Market General Industrials Group with Bank of America Merrill Lynch in Nashville, TN.

Commenting on Ginsberg’s appointment, LFM executive managing director Steve Cook said, “We are delighted that Jessica has joined the team at LFM. Her strong business development skills and contacts in both private equity and banking will enhance LFM’s existing sourcing capabilities and efforts.”