LBC Credit Partners provided a $70.5 million senior secured term loan to support the acquisitions of Become and PriceGrabber by Connexity, a Symphony Technology Group portfolio company. The proceeds were also used to refinance existing indebtedness. LBC Credit Partners served as administrative agent for the senior secured term loan facility.

Los Angeles-based Connexity is a technology and data-driven marketing services company that enables retailers and brands to understand their consumers better, acquire new customers at a lower cost, and increase sales.

Become manages CPC product listings ads, serving retailers and publishers in the U.S., Germany, UK, France and Italy.

Connexity acquired PriceGrabber in June 2014. Together, the combined company is one of the world’s largest sources of high intent shopping leads that result in over $2 billion in annual sales for retailers and brands.