Hilco Streambank has been retained to sell the Santa.com trademarks and domain name. Interested parties will be invited to submit their bids privately prior to the 2015 holiday season. An auction date has not yet been scheduled. Hilco Streambank will be reaching out to interested parties directly

Santa.com, first registered in 1994, is currently owned by Santa Holdings. The domain has a history of use as an online gift and holiday shopping portal. The current owners decided to sell the domain name and have engaged Hilco Streambank to run the sales process.

“Santa.com presents a tremendous opportunity to own a piece of Christmas” said Gabe Fried, the CEO of Hilco Streambank. “Santa is probably the most recognized character name in the world. The domain has a broad application for e-commerce and brick & mortar retailers looking to increase sales volume, as well as advertisers looking to promote their products during the holiday season” said Mr. Fried.

Hilco Streambank is currently soliciting offers and has not yet scheduled an auction date.