Gordon Brothers promoted Joe Massaroni to managing director and eastern regional sales manager.

In his new role, Massaroni will lead the company’s eastern regional business development team. He will continue to work closely with asset-based lenders, private equity sponsors and corporate management teams in the Southeast to help them understand valuation trends, changing methodologies, industry-specific issues and the underlying value of assets.

Based in Atlanta, Massaroni has more than 30 years of experience in valuation, banking and solving lenders’ and private equity groups’ financing needs.

“Since joining Gordon Brothers, Joe has demonstrated exceptional leadership and mentoring while leveraging his deep expertise to provide outstanding services to our clients and partners,” Frank Grimaldi, senior managing director and North American sales manager at Gordon Brothers, said. “I am thrilled to recognize his contributions to our business development team, firm and clients.”

“I’m excited to continue partnering with our global teams to deliver reliable services our clients and partners can count on,” Massaroni said. “I look forward to continuing to deliver the precision and accuracy that support our clients and build upon the incredible growth in recent years.”