GMA Funding, a provider of factoring and alternative commercial finance services, announced the board of directors selected James Rothman as CEO of GMA Factor and its operating units GMA USA and CoreFund Capital.

Rothman will be joining GMA and its family of companies to grow it into a multi-dimensional lender with assets in asset-based lending, factoring, merchant funding, real estate finance, lender finance, as well as the proprietary loan servicing platforms developed by the group.

“While ABL and factoring are my core strengths and background, one of the most enjoyable aspects of lending was when I provided lines of credit to other lenders. I truly look forward to that aspect of GMA’s core group of financial products. It gives me great pride today to see some of the finance companies that I have financed in the past become strong players in their market niche,” said Rothman

Rothman’s many achievements in finance include his work with TempFunds as he grew the company from a small service provider to the staffing industry into one of the largest non-bank independent lenders to the staffing industry when it was sold to Wells Fargo in 2009. At Rothman’s last position at Crestmark Bank as its group president, Rothman joined the smallest of the bank’s regions in 2009. By the time he left, about three years later, it was the second largest and most profitable region of the bank. It contained one of the most balanced regions in terms of assets with portfolios in asset-based loans and recourse and non-recourse factoring.

Well known in asset-based lending, Rothman was a “perfect fit to take the leadership role of the company” said founder Shim Sacks.

“Jim gives us credibility in every way. His leadership and acumen for closing the right deals is renown throughout the industry. Known to be tough but fair, he has maintained relationships with clients going back over 20 years. He brings a new level of trust and growth as GMA Funding expands into spheres previously unknown in the organization,” said Ezra Javasky of GMA Funding.