eCapital closed a $20 million working capital line of credit for a consumer-packaged goods company in the natural odor elimination category.

The company needed a financial solution that would accommodate its peak seasonal needs while also providing the working capital for its expanding product portfolio and entry into new markets. The company recently entered multiple product categories by launching products that bring natural odor eliminating alternatives to more areas of the home and for personal care.

eCapital’s commercial finance team identified and delivered a solution to address the unique needs of the business. As a result, the customer has access to the working capital it needs to not only operate today, but accelerate its business for the future. With the funding, the company can focus its energy into growing the business and continuing to introduce and market new products.

“This deal demonstrates our team’s ability to be nimble; we were able to respond quickly to address the company’s needs and come through with the working capital when traditional financing was slow to respond and couldn’t deliver,” Brian Cuttic, managing director of asset-based lending at eCapital, said. “We’re proud to support this company, known for its innovative way of doing things while always staying true to its vision and identity, a philosophy and approach that we deeply relate to at eCapital.”