Dwight Funding closed a combined $4 million in funding to two direct-to-consumer companies, including a men’s personal care company and a bicycle company.

The men’s grooming product provider is acquiring a growing number of subscribers. The capital will allow this company to meet inventory demand and grow into new categories.

The bicycle manufacturer sought funds to purchase a long-term supply of product that will meet its demand and last throughout the industry’s off-season. The funds also will help support growth.

“Both companies are making waves in populated categories, which we recognize speaks directly to their product quality. The Dwight team is excited to be a part of the growth story as these brands continue to prove themselves as leaders in their respective DTC verticals,” Ben Brachot, managing director at Dwight Funding, said.