Colchis Capital Management made an undisclosed investment in financial tech and consumer credit company Applied Data Finance. As a result of the funding, ADF is launching its institutional whole loan platform that will give investors the chance to buy loans that have originated using ADF’s predictive analytics.

Applied Data Finance announced the launch of its Institutional Whole Loan Platform, with support from investor Colchis Capital Management, to provide institutional investors with the opportunity to purchase loans originated using Applied Data Finance’s proprietary predictive analytics.

The launch of this platform bolsters the company’s ability to provide unsecured consumer installment loans to the underestimated under-banked by adding aligned institutional capital to its own significant balance sheet lending resources.

ADF and Colchis have established a partnership that makes Colchis the first institutional investor with the ability to purchase loans originated on the ADF platform. The agreement is the first of several in-process agreements whereby ADF will partner with additional institutional investors that are avidly exploring opportunities in the burgeoning field of consumer credit. In conjunction with that agreement, Colchis has also made an equity investment in ADF.

Through its inaugural consumer brand, Personify Financial, ADF extends credit at responsible, risk-appropriate rates to near-prime and sub-prime consumers using proprietary analytics that take a more expansive view of consumer credit risk and repayment prospects than traditional models. It incorporates knowledge of consumer behavior across the full credit spectrum allowing ADF to effectively price, manage and monitor risk while offering consumers credit that they can afford.

“We welcome the agreement with Colchis Capital Management as an endorsement from a pioneer in the marketplace lending industry,” said Krishna Gopinathan, co-chief executive officer of ADF. “Colchis is an ideal partner for ADF as we launch a critical part of our business model, the Institutional Whole Loan Platform, which will help us expand access to credit for a key part of the population that is underserved by the banking community and misunderstood by providers of conventional measures of credit risk.”