Private equity firm Bertram Capital announced the promotions of Tom Beerle and Tim Heston to principal.

Beerle focuses on the firm’s investments in the consumer sector and serves on the board of directors for Bertram portfolio companies A1C (diabetes management), ECS Tuning (automotive aftermarket parts), Paula’s Choice (skincare and cosmetics), Omnis (glucose monitoring systems) and Spireon (mobile resource management).

Tim Heston focuses on the firm’s industrial investments and serves on the board of directors for Bertram portfolio companies, Clarus Glassboards (branded glassboards), Maxcess (web handling components) and Rowmark (engravable plastic sheets). Heston previously served on the board of directors for exited portfolio companies EDI (extrusion die manufacturer) and Marelco Power (power control systems).

“Tom Beerle and Tim Heston have demonstrated their ability to strategically contribute to growing the Bertram platform through their significant contributions to our deal execution and platform development,” said Jeff Drazan, managing partner at Bertram Capital.

“Under the leadership of partners Ryan Craig, Jared Ruger and Kevin Yamashita, Tom and Tim have developed into deal professionals who will now have the responsibility for executing their own transactions.”