Atalaya Capital Management provided a $100 million credit facility to Future Family to help finance fertility patients on the latter’s subscription platform.

The facility closed shortly after Future Family’s $10 million equity fundraise and the launch of its industry-first subscription model. Under the model, Future Family clients receive concierge healthcare that includes a dedicated ‘nurse concierge’ and a customized bundle of medical services through a monthly payment.

The Atalaya facility will enable Future Family to finance thousands of families that cannot afford the high upfront costs of fertility care, even as the demand for IVF treatments continues to rise.

“Since launching our subscription model earlier this year, we’ve seen overwhelming demand, which only highlights how underserved this market has been to date,” said Claire Tomkins, CEO and co-founder of Future Family, who launched the startup based on her own fertility struggles. “With Atalaya as a partner, we’re now able to remove any limits on meeting this demand. We’re incredibly excited for this next level of growth.”

“Future Family is leading financial innovation in this important healthcare market and creating access where none existed,” said David Aidi, Partner at Atalaya Capital Management. “We’re thrilled to partner with the team to help women and couples across the country start and expand their families.”

Future Family’s subscription service tackles the financial and emotional burden of IVF and egg freezing. With subscription plans for IVF starting at $250 per month, fertility patients no longer have to worry about the crushing initial costs and can instead get started right away.

Founded in 2006 and headquartered in New York City, Atalaya Capital Management is an alternative investment advisory firm which focuses on making private credit and special opportunity investments across three principal asset classes: specialty finance, real estate and corporate.