Rob DeNardo joined AlixPartners as a managing director in the firm’s worldwide consumer products practice. He will be based in the company’s Chicago office.

DeNardo has more than 20 years of strategy and operations experience in North America, Euruope and Asia. He spent the last 13 years at Strategy& (formerly Booz & Company), a subsidiary of PricewaterhouseCoopers, where he was most recently a partner and the firm’s leader in the US for both supply chain consulting and digital supply chain consulting. In the latter role, DeNardo built new market offerings incorporating digital technologies such as artificial intelligence, machine learning and predictive analytics. His work has included digital and supply chain transformation for a $15 billion food company and digital and value chain transformation for a $15 billion snacks company.

Earlier in his career, DeNardo spent nine years at Texas Instruments, where he was a systems engineer in the semiconductor sales group.

“Rob’s deep experience in operations, supply chain and digital will be of great value to companies facing disruption today,” Simon Freakley, CEO of AlixPartners, said. “He is a great addition to AlixPartners and to our offerings to clients. We are delighted to welcome Rob to our team.”