As a self-proclaimed “missionary” of asset-based lending, Cynthia Aboud has raised awareness throughout the general market in Quebec about ABL and factoring, denouncing the narrative that they’re “last-resort options” and advocating for both financing types as being effective solutions to help companies grow and navigate challenges.

When Aboud completed her undergraduate degree in marketing from Concordia University, working in finance never crossed her mind. She spent the early part of her career in advertising, market research and public relations. She would then earn her MBA in finance at McGill University, which led to banking and ultimately to a career in ABL at Accord Financial.

Aboud had her work cut out for her when she joined Accord Financial, as ABL was not as widespread in Canada at the time. In fact, according to Aboud, it wasn’t viewed as a positive alternative for companies that needed financing. However, the allure of being able to offer flexible and creative solutions to clients sold her on the industry, and she began her “missionary” journey to spread the good word about ABL.

A focus of Aboud’s approach, which she says extends to all aspects of her life, is being transparent and frank while remaining kind. She believes the ability to deliver a quick but firm “no” in lending is imperative. However, she understands that, in most cases, lenders are a borrower’s only hope, and it’s very important to Aboud that she doesn’t ignore the human aspect of her job.

Aboud is excited to continue meeting new people, learning about new industries and helping companies thrive as her career continues.

“My job is continually fascinating, and I am incredibly fortunate to have it,” Aboud says. “Over the past years, Accord has been able to save companies and jobs by offering alternative financing. When we get to do that, it really energizes us all to keep it going.”