Great Lakes Business Credit, an alternative commercial finance company, announced a rebranding, with the new name of Bridge Business Credit (BBC). Under its new name, the Bridge Business Credit team of experienced financial professionals will serve operating companies located throughout the Central and Eastern U.S. time zones.

Bridge Business Credit offers flexible loan structures for businesses with potential that cannot obtain or maintain conventional financing to assure continued operation and future success. The company is focused exclusively on providing business loan commitments ranging from $500,000 to $6 million.

As a privately held non-bank, BBC offers various arrays of alternative financing resources in the industry. Bridge Business Credit has already provided more than $500 million in asset-based lending solutions, helping save companies by retaining their employees and providing growth capital.

“Our new name both describes our services of providing interim ‘bridge’ financing and furthers our growth path to expand our financing capabilities to more businesses seeking to regain financial stability and return to conventional financing,” Rhett B. Rowe, CEO of Bridge Business Credit, said. “Bridge Business Credit, strengthened by a major recapitalization and its highly qualified team, is now more than ever strategically positioned to provide businesses the help they need in this extremely challenging economy.”