Ping Ying Goh was the first business hire at Finley Technologies, an asset-based lending software vendor, and has scaled the company’s products and team through several rounds of venture-backed funding, most notably by Bain Capital Ventures and CRV. Goh’s core belief is that software can unlock transparency and efficiency in asset-backed transactions, particularly those in financial technology, a $500 billion segment of the ABL market.

As a former partner in the financial services department of a Singapore-based law firm, Goh has developed the view that all operations in ABL can be thought of as steps in a workflow and can thus be digitized and automated. Her vision for a fully automated asset-based credit facility has guided Finley Technologies’ growth across different asset classes and borrower types.

Currently, Goh leads Finley Technologies’ capital markets operations and is poised to expand its software offerings to work with banks, specialty lenders and borrowers. She spearheaded a novel technology structure in ABL: the use of automated collateral tracking software as a “calculation agent” in fintech lending. Citi used this first-of-its-kind arrangement in providing a $100 million asset- based credit facility to Ramp, a corporate card and payment company. Not only does this new solution pave the way for new types of software automation in specialty lending and asset-backed debt, it also sets a legal precedent for new types of private credit interactions with technology.

In addition to her previous experience in the legal world, Goh was an early hire at Hustle Flywheel, a revenue-based lender associated with Hustle Fund VC, successfully launching an international, tech-enabled lender and managing all asset-backed transactions associated with funding originations.