EMERGING


Tom Croteau
President and CEO
Operation Finance

HQ: Cedar Hill, TX
888-673-7349 • operfi.com

Operation Finance (OperFi) implements new metrics and initiatives to help small and midsized businesses get started and grow, offering them funding and a valuable and knowledgeable platform for their businesses.

Operation Finance’s mission to provide trucking entrepreneurs with industry expertise and consultative services to enable growth, diversification and the working capital needed to fuel a business to new heights has propelled its offerings for clients. OperFi provides a platform that enables small trucking operations to grow to become mid-sized trucking businesses eligible for bank financing. Primarily focusing on the purchase of accounts receivables and back-office support functions within the transportation space, OperFi focuses on servicing its customers and partnering with potential business owners to guide trucking entrepreneurs on their own path to success. In addition to factoring and consulting services, the company also utilizes an extensive referral partner network that includes companies in the insurance, dispatch, compliance, electronic logging device, fleet/ equipment financing, legal and accounting realms.

Recently, the company built its own OperFi app for fundings and began offering an OperFi “boot camp” that includes a free web training platform for clients as a value add. The goal of the platform is to help company leaders new to the factoring industry launch and better manage their businesses. OperFi continually incorporates data-driven trends and other metrics into its platforms and processes to ensure it remains as valuable as possible to clients. OperFi has also managed to grow by enhancing its technology suite while finding key outsourcing partners for various functions within the firm.

Continual improvement is one of OperFi’s core values. The veteran- owned business believes innovative companies should be searching for ways to invest in technology and tools to better prepare themselves during economic downcycles to aggressively scale when market conditions become more favorable.

“For me, innovation is identifying opportunities to become more efficient and providing our clients with tools and resources to help them navigate times of growth, as well as times of economic uncertainty.”