Bank of the West appointed Tami Farrow executive vice president, head of channel administration for the Retail Banking Group. She replaced Beth Hale, who was promoted to head of Product & Payments Solutions at the bank earlier this year.

Farrow will be responsible for leading the bank’s retail channel strategy, planning and administration, controls and governance, operations risk, branch optimization and group operations functions. She will report to Ryan Bailey, executive vice president and head of the Retail Banking Group.

“Tami’s strategic capabilities – paired with her deep experience in financial services – are the ideal combination to lead the future of our retail strategy and planning,” Bailey said. “She is a perfect fit for this role and I’m glad she’s joining my retail banking leadership team.”

Farrow has nearly 20 years of financial services experience and was most recently head of Retail Sales Strategy and Communications at TD Bank. Before joining TD, she held various leadership positions in finance at American Express and served as a consultant at PwC.