Honoring the Past to Celebrate the Future: The CFA Rebrands as the Secured Finance Network

The Commercial Finance Association made a big splash at the end of 2018 when it announced its intention to rebrand as the Secured Finance Network. But, as CEO Rich Gumbrecht and President Dave Grende explain, the rebranding is just the latest in a series of moves to reflect where the organization actually is, as opposed to where it had been.