By taking a new direction and consolidating its asset-class focus, Briar Capital transformed itself and found greater success than it ever had as a pure asset-based lender. The firm’s president, Jeff Van Sickle, describes the process of converting the company into a real estate financier for ABL borrowers and shares lessons learned along the way.
Tired of trying to stand out in a crowded ABL market, Briar Capital chose to move in a different direction. The company had always offered ABL real estate-based loans. Now Briar is exclusively lending against owner-occupied commercial real estate. Jeff Van Sickle explains how Briar arrived at this decision and shows how the company is able to work with asset-based lenders who previously viewed it with suspicion.