Gerber Finance has been exceptionally busy in 2020. In addition to dealing with the COVID-19 pandemic, the company installed Jennifer Palmer as its new CEO and launched two divisions to better serve existing and prospective clients. Through it all, the company has maintained its dedication to service while keeping an eye on the future.
Gerber Finance completed it CEO succession strategy, naming longtime President Jennifer Palmer as CEO with Founder Gerald Joseph transitioning to strategic advisor and chairman of the board.
Gerber Finance expanded to the West Coast with the opening of its San Diego office. Industry veterans Rachel Donaghy and Lorraine Julius both joined the new office as vice president and senior relationship manager respectively.
There comes a time when a successful ABL lender must decide on the next step to promote the company’s growth. Gerald Joseph and Jennifer Palmer explain how Gerber Finance chose to partner with a financing firm and provide suggestions for other companies facing similar situations.
Building One Relationship at a Time… Gerber Finance Appoints Friedman to Expand Footprint, Further Mission
In hiring Michael Friedman as VP of its new New England office, Gerber Finance expanded its ABL presence in another region of the country and reinforced its mission of getting to know its borrowers and their businesses on a personal level so they are better able to react to their clients’ changing needs.