What’s in a Name? Just Ask Hostess Brands — The Value of Branding in Bankruptcy
Using the recently completed auction sale of Hostess Brands’ as a model, FTI Consulting’s global co-leader, Kevin Lavin, reveals the economic value embedded in established brand names, trademarks and other intangibles — value that buyers often are willing to pay top dollar for when they become available.
January 29, 2014
brands in bankruptcy | Hostess Brands
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