Creating Brand Relevancy: Wooing Millennials, Personalizing Service to Turnaround Casual Dining Chains
For more than a decade, casual dining chains like Applebee’s and Ruby Tuesday thrived, catering to baby boomers and their families. Now, a different sort of customer has emerged, and CD restaurants are struggling to maintain brand relevancy. Nishant Machado offers suggestions for CD management, lenders and turnaround pros serving the industry.
June 6, 2017 Applebee’s | Boston Market | Burger King | Casual Dining | Chipotle | Mackinac Partners | McDonald's | Nishant Machado | Ruby Tuesday ABF Journal