WSFS Financial, the parent company of Bryn Mawr Trust, named Mark Bradford senior vice president and market director of Bryn Mawr Trust. Bradford will report to Jennifer Dempsey Fox, CFP, president of Bryn Mawr Trust, and will lead the wealth directors for Bryn Mawr Trust’s Berwyn, PA; Hershey, PA; Philadelphia; Princeton, NJ; and Greenville, DE, markets.

“Client experience is incredibly important to us, and we’re thrilled to have Mark help lead in creating those positive experiences that connect clients to a life, mission and legacy fulfilled,” Fox said. “Mark is a demonstrated leader with a deep expertise in planning and advice, with a dedicated focus on his teams facilitating client success. We’re thrilled to have someone with Mark’s motivating leadership style on the team.”

Bradford has 28 years of experience working in financial services, many of which have been dedicated to managing and developing financial planning, private wealth management and investment teams. He joined Bryn Mawr Trust in 2018 after eight years at PNC in Philadelphia, where he served as the wealth strategy regional director for PNC Wealth Management as well as other leadership roles.

“I am thrilled to take on this role and lead our team of wealth directors in delivering an exceptional Client experience,” Bradford said. “I am excited to leverage the expanded resources of our combined organization to help bring proactive and tailored solutions to our clients.”