Metamarkets, a San Francisco- and New York-based interactive analytics platform for programmatic marketing, closed a $14.25 million credit facility with Wellington Financial and City National Bank.

The company plans to use the funds from the facility to expand its engineering team and invest in its real-time data processing infrastructure.

“City National Bank was founded by entrepreneurs, and we are very proud to continue to be part of the growth and success of Metamarkets,” said Rod Werner, managing director of technology and venture capital banking at City National Bank. “With this funding in place we look forward to continuing our longstanding partnership and providing the support they need to continue to scale the business and meet the demands of their clients.”

“It’s the first inning in the digital transformation of a $684 billion global industry for marketing, spurred by data and algorithms,” said Mike Driscoll, CEO of Metamarkets. “This capital will be directly invested in expanding the team and technology behind our real-time data processing infrastructure, which handles 100 times as many transactions each day as the New York Stock Exchange.”

Metamarkets is a provider of interactive analytics for programmatic marketing. Customers such as Twitter, AOL and LinkedIn use the Metamarkets platform to drive their business performance through intuitive access to real-time information. Metamarkets is backed by Khosla Ventures, Data Collective, IA Ventures, Village Ventures, True Ventures and Founder Collective.