Factoring firm FSW Financial and corporate finance advisors Lawrence Financial Group appointed Cassondra Walker vice president and marketing director for their new joint venture. Walker will be based in Los Angeles and be responsible for business development and lending opportunities nationwide.

“We are delighted that Cassondra has agreed to head up the marketing effort for our joint venture with FSW,” said Lawrence Hurwitz, founder of Lawrence Financial.

“We feel very optimistic Cassondra will have a positive impact on our continued growth,” said Robyn Barrett, founder and managing member of FSW Funding. “We are excited to have her assist in exploring new marketing strategies to grow our market presence.”

Walker held senior marketing positions with several firms for the past five years.