LendingUSA, a provider of direct-to-consumer and point of sale financing solutions for medical practices, pet retailers and other specialty merchants, hired Brian Walby as vice president of sales.

A veteran executive with nearly two decades of sales and management experience, Walby will play a key role in implementing sales strategies, overseeing sales personnel and building LendingUSA’s network of strategic partners and affiliates.

“At this critical turning point in the industry, LendingUSA is transforming the way businesses are offering financing to their customers, patients, and clients,” Walby said. “I’m excited to join a company with such a strong commitment to trust and innovation.”

Previously, Walby was owner and managing director of RVC Consulting. He also held executive and senior level positions with technology finance leaders such as Experian Interactive Media and LendingTree.

“Brian’s expertise in building teams and empowering them to perform above expectations makes him a key addition to our team,” said Mike Testa, president of LendingUSA. “We’re looking forward to working with him as LendingUSA continues to grow into the premier financing solution for merchants nationwide.”