Consumer purchase finance company Bread completed $126 million of equity and debt financing. The debt facility was provided by Victory Park Capital.

Menlo Ventures led the equity round, with participation from Bessemer Venture Partners, RRE Ventures, and others. As part of the round, Mark Siegel, Menlo’s managing partner, will be joining Bread’s board of directors.

“We are building online-focused, next-generation solutions,” said Co-Founder and CEO Josh Abramowitz. “Current private-label options were built for an offline world. They don’t speak the interactive language of e-commerce and don’t work well on the web. Bread’s technology offers a different type of solution. It is optimized for the web, and designed to bring purchase finance into the online era.”

The company has grown its volume by 5x over the past year as bigger merchants have begun to use Bread’s systems.

Tyler Ackerman, CEO of Bread’s merchant The RTA Store, said, “Bread’s financing solution has grown The RTA Store’s business and offered our customers the ability to pay in the best way for them. The Bread team is exceptionally responsive, helps us build out our marketing strategy for financing, and works with our team to create the best possible customer experience every time.”

Bread loans are made by Cross River Bank, a New Jersey state-chartered bank.

Victory Park Capital Advisors is an alternative investment firm with a focus on providing privately negotiated debt and equity capital solutions to small and middle market companies across a wide range of industries.