Twin Brook Capital Partners served as administrative agent on financing to support Gridiron Capital’s leveraged buyout of Jacent Strategic Merchandising, a supplier and service provider of impulse merchandising solutions to the grocery, mass, drug and e-commerce retail channels.

MidCap Financial and Hamilton Lane also participated in the financing.

Established in 2016 and headquartered in Huntington Valley, PA, Jacent was formed by the merger of LaMi Products and ATA Retail Services, two pioneers in impulse merchandising with a combined 60+ years of experience. Jacent sources, warehouses, stocks and merchandises over 3,500 impulse items to more than 15,000 retail stores across the United States and Canada.

Michael Dion, co-founder and CEO of Jacent, commented, “We are extremely proud of the company and our team that has empowered our retailers to win every day in each of their stores. Our partnership with Gridiron will bring new operational and financial expertise, networks and strategic focus to supercharge the success we drive for our customers and employees. We are thrilled to work alongside the Gridiron team, who share Jacent’s belief that people, culture and relationships underpin long-term achievement in business.”

John Warner, a managing director at Gridiron Capital, added, “We firmly believe in both Jacent’s unique customer value proposition and the world-class management team that collectively drive the business. We look forward to sharing our Gridiron Playbook and working together to achieve our shared vision for the Company.”

Benesch, Friedlander, Coplan & Aronoff advised Gridiron Capital on the transaction.

Gridiron Capital is an investment firm focused on partnering with founders, entrepreneurs, and management teams, and creating value by building middle-market companies into industry-leaders in branded consumer, B2B and B2C services, and niche industrial segments in the United States and Canada.