Daily News: February 24, 2012

Tiger Remarketing to Conduct Auction of Yak Pak Trademark

Tiger Remarketing Services, a division of Tiger Group, announced that it is conducting the auction of Yak Pak Trademark, a brand associated with the New York-based backpack-maker known for innovations such as the first micro and mini backpacks, DJ bags, origami bags and cross-body shoulder bags.

The auction will be conducted on behalf of secured creditor Wells Fargo Trade Capital Services. The sale includes rights, title and interest in the trademark and related intellectual property for Yak Pak.

Started out of a college dorm room, Yak Pak earned its claim to fame by bringing fashionable prints to the then-stodgy and monochrome backpack market and by taking new approaches to the design of backpacks, messenger bags and other products, noted Jeff Tanenbaum, president of Tiger Remarketing Services, which is based in Westlake Village, CA. Yak Paks can be found in a host of retail locations across the United States and Canada, including specialty stores, college bookstores, sporting-goods retailers and more.

“The Yak Pak brand, with its slogan, ‘A bag isn’t just something you carry, it’s something you wear,’ enjoys a reputation, not only for its creativity, but for sponsoring various music events and charity functions, and for being featured in the popular media,” explained intellectual property specialist Bradley Snyder, a managing director of Tiger Group.