ToysRUs.com relaunched today with videos and articles on the latest toy trends and brands, according to a statement released by Target, the company powering the new site. When customers decide on a purchase, the Toys “R” Us site will automatically link them to the product page on Target.com to make the purchase.

This fall, Toys“R”Us will open experiential retail stores in Houston, Texas, and Paramus, NJ—specially designed to help families discover the hottest new toys in person. If customers see a toy that is not available in the store, a sales associate will help them complete a sales transaction, and Target.com will fulfill the order.

Customers shopping at the Toys “R” Us retail outlets will also be able to make purchases with their Target credit cards and take advantage of discounts offered by the chain retailer.