Daily News: July 21, 2017

SVB, Horizon Provide $27MM Facility to PebblePost


Direct email provider PebblePost secured a total of $47 million in series B round equity and debt funding. The company closed a term loan facility with Horizon Technology Finance and a secured credit facility with Silicon Valley Bank. Together these will provide access to $27 million in funds in addition to $20 million in equity capital from institutional investors and industry angels.

This completes the series B funding led by RRE, which includes the previously announced $15 million closing.

Cafferty served as independent advisor to PebblePost on each of the term loan and secured credit facility transactions.

“Our latest round of funding is a testament to both brand and consumers’ overwhelming embrace of the new, respectful form of advertising made possible by our Programmatic Direct Mail platform,” said Lewis Gersh, CEO. “Several hundred marketers who are benefitting from it will appreciate how this will fuel our product and the channel’s further evolution.”

PebblePost plans to use these proceeds to enhance customer operations, expand its product and enter new markets, in addition to adding more world-class talent. The funds will also provide flexibility to its working capital as the company expands to enterprise brands across multiple vertical markets.

“Horizon and SVB provided us with a compelling combined structure that allows us to accelerate development of our Programmatic Direct Mail platform to meet the demands of our current brands,” said Marita Scarfi, CFO of PebblePost. “This debt financing greatly enhances our balance sheet to further enable us to lead the market we created.”

PebblePost invented its Programmatic Direct Mail solution to transform real-time online activity into personalized, dynamically rendered tangible media that’s delivered into postal hubs within 12 to 24 hours, every day.

Horizon Technology Finance is a specialty finance company that provides capital in the form of secured loans to venture capital backed companies in the technology, life science, healthcare information and services and cleantech industries.