BlueVine appointed Mira Srinivasan to the role of chief risk officer. In this position, Srinivasan will build on the foundation of BlueVine’s current risk team and further improve underlying policies, customer experience and risk models and underwriting. She will report to Steve Allocca, chief operating officer of BlueVine.
“The CRO will continue to play an integral role in BlueVine’s next phase of growth as they uncover new opportunities to innovate as well as automate and standardize processes using new approaches in data, analytics and technology,” Eyal Lifshitz, CEO and co-founder of BlueVine, said. “We are thrilled to welcome Mira to our leadership team and are grateful for the strong foundation that our former CRO, Ido Lustig, built for us over the last seven years.”
Srinivasan has more than 15 years of experience in the financial services industry. In her previous role at Brex, she led the risk team responsible for credit, fraud and operational risk. Srinivasan has driven credit performance during the COVID-19 pandemic, led credit conversations for an inaugural securitization (A-rated) and multiple warehouse lines and enabled launch and scaling of new products, including Brex Cash. Srinivasan also spent 12 years at American Express in risk management leadership roles spanning consumer and commercial underwriting, data science, credit rating and liquidation risk functions.
“Small businesses are the growth engine of our economy, and I look forward to serving them as BlueVine’s CRO,” Srinivasan said. “My goal is to continuously improve our risk capabilities while delivering outstanding customer experiences by leveraging data and analytics and driving innovation across all products.”
Lustig will transition into a new role as BlueVine’s general manager of international. Srinivasan is the third leader joining BlueVine’s growing C-suite team in 2021. Her appointment comes on the heels of the appointment of David Quinn, former Silicon Valley Bank and Bank of the West executive, as CFO.