Square 1 Bank, a division of Pacific Western Bank, provided a $3.25 million credit facility to new client InContext Solutions, a provider of cloud-based virtual reality (VR) retail solutions. Proceeds from the facility will provide working capital as the company expands its client base and product line.

Jeff Lampe, managing director of Square 1’s technology banking practice in the Midwest, said, “Square 1 is very excited to work with Midwest-based InContext Solutions, an enterprise that has revolutionized the way companies understand shopper behavior. In concert with the company’s strong venture backing, Square 1’s debt facilities will contribute to the achievement of InContext’s growth objectives over the coming years.”

Founded in 2009, InContext Solutions provides an in-depth perspective on what consumers see on the shelf and how this drives their purchase behavior. ShopperMX, the company’s proprietary VR platform, provides retailers and manufacturers the ability to create and test new concepts in 3D virtual store simulations.