SierraConstellation Partners, a national interim management and advisory firm to middle-market companies in transition, formed a senior advisor council. The council will consist of experienced senior executives who have held C-level positions at firms in specific industries that have gone through restructurings, bankruptcies and performance turnarounds. Each advisor will offer their unique expertise in a consulting capacity on SierraConstellation Partners’ assignments in their respective industries.

The first two members of the council are Chrid Tedford and Jon D. Pedersen.

Tedford brings more than 20 years of finance and accounting experience in the retail, manufacturing and consumer goods industries, including the cannabis category. He recently served as the CFO of KushCo Holdings, an ancillary provider of products and services to the legal cannabis industry, where he helped raise more than $100 million in capital for the company while extending its line of credit and stabilizing its overall liquidity position. Tedford previously served as the CFO and in other senior financial roles at Pacific Sunwear (PacSun), where he led an effective Chapter 11 restructuring process.

Pedersen has held multiple senior positions in financial operations and management across the media industry. Pedersen recently served as the senior vice president and CFO for iHeartMedia markets group, transformed the business and led the back office through a prepackaged bankruptcy. Prior to joining iHeartMedia, Pedersen led transformational projects in previous roles at SNAP Interactive, Warner Music Group and Goldman Sachs.

“At SCP, we’re proud of our ability to take on projects in any industry, and the new senior advisor council will make our industry-specific expertise that much deeper,” Larry Perkins, founder and CEO of SierraConstellation Partners, said. “Each of our senior advisors has been deep into the trenches of bankruptcies, restructurings and business transformations in their industries, and as the economic uncertainty from COVID-19 continues, I have no doubt that our clients will find their counsel and wisdom useful. Chris and Jon are going to be tremendous assets for our firm.”

Since the start of 2020, SierraConstellation Partners has opened a new office in New York and added David Bitterman as a managing director in New York and Bill Partridge as a managing director in the Bay Area.

SierraConstellation Partners is a national interim management and advisory firm.