The proceeds will be used to repay existing debt and provide the business with additional working capital to fund the company’s operations and growth.
Headquartered in Austell, GA, Doodad provides time-sensitive, multi-versioned printed advertising products for distribution to consumer households, reaching consumers via direct mail and shared mail as well as through inserts in coupon booklets and newspapers. It is a portfolio company of Chicago-based private equity firm Waveland Investments.
Meghan Otis, a partner with Waveland, commented, “We are excited to work with Siena. From the start of our discussions, they have been responsive and supportive, and we look forward to our partnership together.”
Nick Payne, director of Siena, added, “We are thrilled to support Waveland Investments on the refinancing of one of their portfolio companies. The leadership at Doodad was responsive and expeditious which allowed us to respond quickly with a solution. Meghan and her team demonstrated their commitment throughout and were a pleasure to work with.”