SAS has rebranded RiskAdvisory, the energy risk practice that supports its SAS BookRunner commodity trading & risk management (CTRM) solution suite – / The company will continue to serve global CTRM customers with an expanded offering under the SAS umbrella.

SAS BookRunner provides energy and commodity traders and risk managers with a range of advanced analytics for sensitivity and scenario analysis, stress testing and out-of-the-box metrics such as value-at-risk, cash-flow-at-risk and potential future exposure. BookRunner incorporates cutting-edge SAS technologies, such as SAS Visual Analytics, in-memory analytics, event-stream processing and high-performance computing, to meet the growing data management, analysis and reporting requirements of its increasing global customer base.

SAS acquired RiskAdvisory in 2003 to gain an entry point into the energy commodity marketplace. “The SAS energy practice has evolved to encompass big data analytics, predictive asset maintenance, optimization, forecasting and visualization tools,” said Carl Farrell, executive vice president of SAS Americas and EMEA. “As one of our fastest-growing market segments, the energy vertical is an area in which SAS will continue to invest and drive innovation for current and future customers.”

In the late 1990s, RiskAdvisory became a recognized brand in North American markets. “We knew to advance we needed a partner who could expand our global market reach, strengthen our analytics offering and give us the scale to compete against larger, better capitalized competitors,” said Louis Caron, global executive lead for SAS’ commodity risk practice. Caron was a co-founder of RiskAdvisory and designed the original BookRunner software.

“We’ve matured beyond the RiskAdvisory boutique brand by fully integrating our CTRM solution into the SAS platform,” Caron said. “Volatility is a perennial concern for the commodity industry, so the CTRM market will continue to be an important one for SAS to serve.”

SAS offers business analytics software and services.