Bruce Jackson will assume the roles of head of Santander’s U.S. auto business and CEO of Santander Consumer USA in March. Jackson will report to Tim Wennes, CEO of Santander U.S., and succeed Mahesh Aditya, who is taking on the role of group chief risk officer for Banco Santander in Madrid, subject to customary regulatory approvals.

In his new capacity, Jackson will be responsible for the Santander U.S. auto business with a continued focus on enhancing the dealer and manufacturer experience, increasing Santander U.S. auto’s market share and executing on the Santander U.S. growth strategy. Most recently, Jackson served as president of Chrysler Capital and has previously held senior auto finance leadership roles at J.P. Morgan, Ally Financial and Bank of America, among others.

“This appointment underscores the depth of leadership across the Santander U.S. region. With his combination of industry knowledge, dealer and manufacturer relationships and leadership experience, Bruce is well positioned to continue to build upon the strong position that the Santander U.S. auto business holds in the marketplace,” Wennes said.