Jose Roca has joined Tradewind as senior vice president in the firm’s New York office.

Roca will be responsible for expanding the company’s sales base and program offerings. He has more than 20 years of experience as a senior banking executive on the asset-based lending side along with experience providing working capital facilities for refinancing, restructurings, turnarounds and acquisitions.

Roca joins Tradewind from People’s United Bank where he was SVP Business Development. Previously, Roca was VP Business Development at Bank Leumi USA and Fleet Bank, as well as a senior business financial advisor with Merrill Lynch Business Financial Services. He will report to John Stillwaggon, CEO of Tradewind Americas.

“We’re excited to bring Jose onto the Tradewind team where his strong background in ABL and all sectors of banking, along with his extensive network, will make him a dynamic resource who can help strengthen the business,” said Stillwaggon.