Daily News: May 9, 2012

Qualia Legacy Advisors Announces Formation, Names Palmer CEO

Qualia Legacy Advisors, LLC, a media and entertainment transaction advisory firm, announced both its formation and the appointment of its co-founder Isaac Palmer as its CEO.

Based in Los Angeles, Qualia Legacy Advisors’ single goal is to deliver measurable results to clients in the media and entertainment industries. Its members will draw on their experience as investment professionals and studio executives, as well as their extensive relationships in entertainment and finance, to evaluate businesses and opportunities from a principal’s perspective. Qualia Capital, an asset manager focused exclusively on the media and entertainment industries with an emphasis on intellectual property, is a founding partner of Qualia Legacy Advisors.

“Our mission is to explain the industry to capital and introduce capital to the industry,” said Palmer.

Qualia Legacy Advisors’ primary areas of focus and counsel are capital raises involving the private placement of equity and debt; mergers, acquisitions and the sale of businesses and media assets; fund structuring; intellectual property valuations; restructurings; recapitalizations; strategic partnerships and joint venture; fairness opinions; and corporate strategy.

Qualia Legacy Advisors CEO Palmer has over 20 years of entertainment industry experience as an investment banker, a principal investor at a multi-billion-dollar alternative asset management firm, a senior financial executive at a Major Studio and a business affairs executive.

Palmer started his career in the entertainment industry as head of Business Affairs at Ogden Entertainment, spearheading new initiatives in IMAX films and location-based entertainment. From there, he went to Paramount Pictures, where he rose to become senior vice president of Corporate Development. During his tenure at Paramount, Palmer was directly responsible for over $1.6 billion in structured film finance transactions, including Melrose Investors, LLC, a first-of-its-kind structured financing vehicle for film slates.

Following Paramount, Palmer became a managing director at Fortress Investment Group. At Fortress, he was responsible for its investments in the film industry through the Drawbridge Special Opportunities Fund, a $6.5 billion credit hedge fund. More recently, Palmer was a managing director at MESA, a boutique investment bank specializing in media, where, among other transactions, he led the firm