Texas-based PlainsCapital Bank promoted Keeton Moore to president of its downtown Fort Worth, TX, branch. Moore will lead the branch’s commercial lending team and focus on expanding PlainsCapital’s presence in the area and executing the bank’s long-term growth strategies for North Texas.

“Keeton’s promotion to president is well-deserved,” Mark Warren, Fort Worth region chairman for PlainsCapital Bank, said. “His innovative thinking and passion for serving the individuals and businesses of Fort Worth have been clear since he joined PlainsCapital almost two decades ago. His leadership will allow PlainsCapital to continue pursuing our statewide banking initiatives while growing our footprint in the Fort Worth market.”

“My time with PlainsCapital has been filled with personal and professional growth opportunities,” Moore said. “As I take on my new role as president, I look forward to leading our downtown Fort Worth office and providing banking solutions that meet our clients’ evolving needs.”

Moore’s new leadership role is among several recent promotions at PlainsCapital’s downtown Fort Worth location, including Brad Quirk to vice president and Cory Way to assistant vice president.