Cerebelly joined Gerber’s baby care product specialty under its recently launched division, Naturally Gerber Finance.
“Our flexible structure and hands-on partner approach is a great fit for companies in the baby care industry — and natural products as a whole — that are on a rapid growth trajectory,” Jennifer Palmer, CEO of Gerber Finance, said. “We’re highly committed to this space, as evidenced by the launch last month of our Naturally Gerber Finance division spearheaded by industry veteran Andrew Hollingsworth.”
The global baby care industry is expected to grow to $108 billion by 2024, as parents become more aware about the sourcing, ingredients and materials used in baby food and products. In addition to Cerebelly, Gerber works with several other clients in the baby care product space, including Baby Gourmet Foods, Dapple and Tea Collection.
“Our investors have partnered with Gerber Finance on past deals and have been so impressed with their insights, knowledge, and flexibility that they referred us to the Gerber team to support our burgeoning business,” Nick Langan, co-founder of Cerebelly, said. “We are quickly learning just how partner-oriented Gerber is and look forward to them helping us with our rapid growth.”