Monroe Capital announced it has established a new business vertical, Retail and Consumer Products Asset Based Lending. In addition, Andy Moser and Marc Price have joined Monroe Capital to co-head this new finance practice group. Moser and Price will be based in the firm’s Boston office.

“We are very excited to establish this new group focusing on retail and consumer products asset-based lending. This new finance group complements our existing healthcare, technology, media, and ESOP focused verticals,” said Ted Koenig, president and CEO of Monroe Capital. “We are also pleased to add Andy and Marc to the Monroe Capital team. They are both seasoned professionals. Their talents, combined with the firm’s leading reputation, deep and long term capital base, and credit focused infrastructure, will create the “go to” financing partner for companies and private equity sponsors alike in the retail and consumer products space.”

Prior to Monroe, Moser was president and CEO of Salus Capital Partners, senior vice president and head of Asset-Based Lending at First Niagara Bank, and senior vice president and head of Asset-Based Lending at NewAlliance Bank. In addition, Moser has held senior level positions with GMAC Asset-Based Finance and Wells Fargo Foothill Capital Finance. Andy has over 25 years of experience in the commercial finance, asset-based lending and retail industries.

Prior to Monroe, Price was executive vice president at Salus Capital Partners, vice president at EMCC, a Schottenstein Stores affiliate, and principal at State Street Global Advisors. Marc has more than 20 years of financial services and asset based lending experience.